Word of Mouth: Why We Trust What Our Friends Tell Us, and How to Earn It
Why we trust what our friends tell us, and how to earn it honestly.
A recommendation from a friend outweighs any advertisement. Dr. Gene A Constant explains why word of mouth is its own channel, what makes people share, how recommendations moved from the front porch to the group chat, and how to earn them without a single fake review. Every figure is sourced.