Decoding the Entrepreneurial Mindset · Dr. Gene A Constant · Chapter 1 free; the whole book for readers who own it
How an owner thinks: seeing risk clearly, betting only what you can afford to lose, keeping cash flowing, pricing for value, testing small, and building a reputation people trust. Read Chapter 1 here, or press Play and listen.
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Not financial or legal advice. This book teaches how owners think about risk, money and decisions, for learning. Before you borrow, sign, or spend real money on a business, check the rules where you live and talk with a qualified advisor.
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